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Coffee Table Book Laminated Matte Hardcover 292 Pages English Language Dimensions: 10 in. x 13 in. x 1.5 in.
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DESCRIPTION
First comes the faint hum slicing through the street traffic. Then a flash of color, and before you can turn your head, it has vanished. Eight decades in, the Vespa isn't just a scooter—it's a cultural lightning bolt. Now, Assouline pays tribute to this road icon with a volume as striking as the machine itself.
Rather than taking a dry timeline approach, the book dives straight into the brand's soul. Author Michael Köckritz traces how this humble Italian creation conquered global subcultures, dominated the big screen, and transformed from a daily commuter into the ultimate fashion statement. Inside, the pages burst with rare archival gems—vintage ads, retro calendars, and classic promotional material pulled straight from the Vespa vaults.
Rather than taking a dry timeline approach, the book dives straight into the brand's soul. Author Michael Köckritz traces how this humble Italian creation conquered global subcultures, dominated the big screen, and transformed from a daily commuter into the ultimate fashion statement. Inside, the pages burst with rare archival gems—vintage ads, retro calendars, and classic promotional material pulled straight from the Vespa vaults.
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Style: 9781649806390