HOKA was started in 2009 in Annecy, France and has quickly become a leader in innovation in the sports footwear industry. Nicolas Mermoud and Jean-Luc Diard had a simple idea: to change the way people run downhill. HOKA is named after a Māori phrase that means "to fly," and its groundbreaking shoe designs embody the spirit of flight. The brand's success is based on its unique combination of oversized midsoles and exceptional cushioning, which have become synonymous with HOKA.
