Yuzefi

Yuzefi, founded by Naza Yousefi, is a London-based brand rooted in artistry, individuality, and cultural duality shaped by her upbringing in Iran and life in London. Known for its non-conformist approach, the brand seeks to move beyond commercialized fashion by creating collections that emphasize honesty, self-expression, and community.

Frequently Asked Questions

What is Yuzefi known for?

Yuzefi is a London-based leather goods house founded by designer Naza Yousefi. It is known for sculptural, playful handbags built on organic curves, soft folds, and hand-finished knots, blending artful shapes with everyday function.

What materials does Yuzefi use for its bags?

The collection is crafted from premium leathers, including pebbled leather, smooth bovine leather, and soft suede, alongside a woven polyamide and cotton raffia for warmer-weather styles. Interiors are lined in a durable polyamide and polyurethane blend.

How do I choose the right Yuzefi bag size?

Yuzefi offers a range of scales, from compact styles like the Oyster and Mochi for essentials, to the Large and XL Mochi totes and Brioche travel bags that hold a laptop. Check each product's dimensions to match your daily carry.

What types of bags does Yuzefi offer?

The range spans everyday totes such as the Mochi in several sizes, structured shoulder bags like the Oyster, and roomy travel styles including the Brioche Weekender and Duffle. Signature sculptural silhouettes run throughout.

How should I care for my Yuzefi bag?

Keep leather and suede away from moisture and direct heat. Wipe smooth leather with a soft dry cloth, refresh suede with a suede brush, and spot clean raffia. Leave deeper cleaning and conditioning to a leather specialist.

How do I style a Yuzefi bag?

Yuzefi bags are designed to be the statement piece. Their sculptural shapes and rich tones stand out against simple, modern outfits, moving easily from workwear to evening looks and from city days to travel.

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Yuzefi

Scallop Tote Bag

Scallop Mini Tote Bag

Oyster Shoulder Bag

Mochi Bag

Brioche Duffle Bag

XL Mochi Bag

Oyster Mini Shoulder Bag

Large Mochi Bag

Brioche Weekender Bag

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