We Norwegians

We Norwegians is a luxury Scandinavian lifestyle brand that merges technical sportswear expertise with high-fashion knitwear. Specializing in sustainable merino wool and retro-inspired skiwear, the collection features versatile, minimalist pieces designed to transition seamlessly from the slopes to the city. With a presence in iconic destinations like Park City, Aspen, and London, the brand celebrates traditional Norwegian craftsmanship through a modern, nature-centric lens.

Frequently Asked Questions

What is We Norwegians known for?

We Norwegians is a Scandinavian lifestyle brand that blends technical sportswear expertise with high-fashion knitwear, known for merino wool sweaters and retro-inspired skiwear designed for the slopes and the city.

What materials does We Norwegians use?

The brand focuses on merino wool, often washable, along with wool blends, silk and durable Basolan merino and acrylic blends for soft, non-itchy wear.

How does We Norwegians clothing fit?

Fit varies by style, from slim fitted turtlenecks to relaxed and slightly oversized pieces, so check each product's fit note. Stockists generally describe the brand's knitwear as true to size.

What does the We Norwegians range include?

It spans women's and men's sweaters, quarter-zips, turtlenecks, pile knit jackets and silk scarves designed for skiing and après-ski.

How should I care for We Norwegians knitwear?

Wash merino gently on a cool wool cycle or by hand, lay flat to dry and avoid the dryer. Silk accessories should be dry cleaned or hand washed.

How do I style We Norwegians pieces?

Layer a merino turtleneck under a ski jacket on the mountain, or wear a patterned sweater with jeans or ski pants for après-ski and winter weekends.

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We Norwegians

Dovre Bonnet

Glenshee Ski Pant

Dovre Jacket

Glenshee Ski Jacket

Solid Moore Zip-Up Base Layer Top

Kikut Zip-Up Sweater

After Ski Sweater

After Ski Sweater

Bibi Sweater

Bibi Fitted Sweater

Snowmass Jacket

After Ski Silk Scarf

After Ski Zip-Up

Setesdal Cardigan

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