Since pioneering luxury swimwear for women in the United States in the early 2000s, Paula Hermanny has consistently led ViX as a visionary brand. Drawing from her personal style, ambition, and a passion for travel, Paula has skillfully guided ViX as creative director for two decades, crafting unique, handcrafted swim and resort wear. She envisions the ViX woman as sophisticated, free-spirited, and vibrant – a frequent traveler who appreciates the beauty in nature, art, music, architecture, food, and the people she encounters.
