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Beginning in 1980, Maui Jim started as a small company selling sunglasses on a beach in Lahaina, Hawaii. Maui Jim saw an high need in the market for a lense technology that could fight off the harsh glare from the water, harmful UV rays and bring attention to the vibrant island colors. With that, Maui Jim created the revolutionary PolarizedPlus2 lens. Today, the brand offers over 125 different styles of sun glasses which are all 100% polarized, which allows the customer to experience the 16, 777, 216 hues of magnificent color that surrounds us on a daily basis.