Lilly Pulitzer Dresses, Tops, Swimsuits, and More!
In 1960-something a twenty-something Lilly Pulitzer opened her first boutique in the Vias off of Worth Avenue in Palm Beach. Famous for reinventing the shift dress that is an embodiment of the resort life and a magnet of pure joy, fun and sun. Now Lilly Pulitzer provides a full line of unique, colorful womens and girls clothing.
In 1959, Lilly Pulitzer Inc. was born for a reason that may come as a surprise to many—to camouflage juice stains. The bright, colorful printed cotton dresses became extremely popular when owner and founder, Lilly Pulitzer, was selling juice on the side of the road in Palm Beach, Florida. When she began selling more dresses than juice, she realized that her brand, “Lillys,” was going to be extremely popular. Flashing forward to almost 5 decades later, Lilly Pulitzer has grown rapidly. Most popularly, the Lilly Pulitzer planners are in every girls (ages 15-25) backpack or purse. Additionally, Lilly Pulitzer is extremely well known for dresses of all styles, simply because of the one of a kind, striking, Lily Pulitzer prints with various bright colors.