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Helly Hansen, a Norway based company, manufactures top sports and work gear for all conditions. Today, the brand is most highly recognized for the foul-weathering fishing gear that can be seen in both television (Discovery Channels hit show, Deadliest Catch) and various movies. Additionally, Helly Hansen produces some of the industries top outdoor gear for the whole family. Made by both Hydrophilic and Micro-porous technology, each garment has a water-loving molecular chain, allowing the water vapor to pass out the fabric without letting a drop of water in. However, the brand has developed a mass appeal. For example, all Helly Hansen Jackets, Helly Hansen shoes, Helly Hansen backpacks are now sold in both high end and outdoorsy sports stores.