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Since its creation in 1985, Giro has merged the ideas of science with a little bit of soul to create new ideas to enhance an individuals biking experience. American born, Grio product covers a wide variety of categories; from bike to snow, helmets to goggles to footwear to soft goods, Giro truly has it all to make all your rides excellent. Among all Giro items, all styles of the helmet is extremely popular. Additionally, the Giro helmet visor and helmet pads are hot commodities among customers. According to some market research, Giro typically attracts people with more of an independent mindset and with a more outdoors-y values ahead of corporate interests. Rain, sleet, snow or shine, Giro is the appropriate product for the ideal bike ride.